Effective Date: March 1, 2026

At Prarambh IVF, we are committed to protecting the privacy and confidentiality of our patients and website visitors. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our clinic, use our website, or avail of our medical services.

1. Compliance and Legal Framework

This Privacy Policy is published in compliance with:

  • The Digital Personal Data Protection (DPDP) Act, 2023.
  • The Assisted Reproductive Technology (Regulation) Act, 2021.
  • The Pre-Conception and Pre-Natal Diagnostic Techniques (PCPNDT) Act, 1994.
  • Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

2. Information We Collect

We collect various types of information to provide you with effective medical care and a seamless digital experience:

  • Personal Identification: Name, age, gender, marital status, and government-issued ID (Aadhaar/PAN) as required by ART regulations.
  • Contact Information: Phone number, email address, and residential address.
  • Medical Information (Sensitive Personal Data): Medical history, fertility treatment records, ultrasound reports, surgical history, and lifestyle information.
  • Financial Information: Payment details and billing history for services rendered.
  • Digital Data: IP address, browser type, and cookies collected when you browse our website.

3. Purpose of Collection

Prarambh IVF uses your information for the following purposes:

  • Medical Care: To provide fertility treatments, diagnostic tests, and personalized clinical procedures.
  • Communication: To send appointment reminders, test results, and updates via SMS, Call, Email, or WhatsApp.
  • Legal Compliance: To maintain mandatory records as per the ART Act and PCPNDT Act, which may include reporting to the National Registry.
  • Emergency: To contact authorized representatives in case of a medical emergency.

4. Disclosure and Sharing

We do not sell your personal data. Your information may only be shared with:

  • Regulatory Authorities: National or State Boards as mandated by the ART (Regulation) Act.
  • Service Providers: Trusted third-party partners (e.g., diagnostic labs, IT vendors) who assist in our operations under strict confidentiality agreements.
  • Legal Requirements: If required by law, court order, or government regulation.

5. Data Retention

  • Medical Records: As per Indian medical regulations and the ART Act, medical and consent records are typically retained for a minimum of ten (10) years.
  • Digital Data: We retain personal data only as long as necessary to fulfill the purposes for which it was collected.

6. Security Measures

We implement robust physical, technical, and administrative safeguards to protect your data from unauthorized access, loss, or misuse. This includes encrypted data storage, secure servers, and restricted access protocols for our staff.

7. Your Rights

Under the DPDP Act and other relevant laws, you have the right to:

  • Access: Request a copy of the medical records we hold about you.
  • Correction: Request the update or correction of inaccurate information.
  • Withdrawal of Consent: You may withdraw your consent for data processing at any time (subject to legal or clinical record-keeping requirements).
  • Grievance: Approach our Grievance Officer regarding any privacy concerns.

8. Prohibition of Sex Selection

In strict compliance with the PCPNDT Act, Prarambh IVF does not conduct, promote, or provide information related to sex determination or sex selection. Any data collected during ultrasound or diagnostic procedures is handled strictly according to these legal prohibitions.

9. Cookies

Our website uses cookies to enhance user experience. You can choose to disable cookies through your browser settings, though some website features may become unavailable.

10. Google Ads & Tracking Technologies

Our website uses cookies and tracking pixels (such as the Google Tag) to:

  • Understand which services (e.g., “IVF” or “Egg Freezing”) are most relevant to our visitors.
  • Improve our advertising reach in the Ahmedabad region.
  • Note: We strictly follow Google’s Personalized Advertising Policy for healthcare. We do not use sensitive health data to “re-market” or “target” specific individuals based on their medical conditions.

11. Contact Us / Grievance Officer

If you have any questions about this Privacy Policy or the handling of your data, please contact:

Grievance Officer Prarambh IVF and Women’s Hospital Address: 2nd Floor, New India Colony, Opp. Shaheed Major Rushikesh Ramani Garden Road, Nikol, Ahmedabad, Gujarat – 382350. Email: info@prarambhivf.com Phone: +91 6351847909